A Multi-Theoretical Study on Social Networking Tourism

In this paper, we study factors that may influence users’ continued use intentions of social networking tourism sites. We develop and test a multi-theoretical model based on the theory of planned behavior, self-determination theory, and social capital theory. The study combines qualitative and quantitative methods. Qualitative method is being used through interviews to explore the factors that motivate continued use intention, followed by the use of quantitative method through survey-based empirical analysis to evaluate the proposed multi-theoretical research model. This research in progress paper reports results from the qualitative study and preliminary findings of the quantitative study. The final reports will be presented at the PACIS conference.